Privacy Policy

This Privacy Policy sets forth the protocols through which personal data is gathered, utilized, and disseminated when you access or transact on www.themaddoxbrand.com (the “Site”).

INFORMATION COLLECTION
Upon accessing the Site, specific information regarding your device, encompassing data about your web browser, IP address, time zone, and installed cookies, is automatically recorded. As you peruse the Site, we gather information about the individual web pages or products you view, the websites or search terms that led you to the Site, and information about your interaction with the Site. We categorize this auto-collected data as “Device Information”.

To accumulate Device Information, we use:

  • “Cookies” which are data files placed on your device or computer, typically containing an anonymous unique identifier. Visit http://www.allaboutcookies.org to learn more about cookies and their deactivation.
  • “Log files” which record actions on the Site, collecting data like your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
  • “Web beacons”, “tags”, and “pixels”, electronic files used to log information about your browsing on the Site.

When you make or attempt to make a purchase through the Site, we gather certain information from you, including your name, billing and shipping addresses, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Order Information”.

The term “Personal Information” in this Privacy Policy refers to both Device Information and Order Information.

USE OF YOUR PERSONAL INFORMATION
We primarily use the Order Information to fulfill orders placed through the Site (processing your payment information, arranging for shipping, and providing invoices and/or order confirmations). This Order Information also enables us to:

  • Interact with you;
  • Assess potential risk or fraud in our orders; and
  • Share information or advertising about our products or services, aligned with the preferences you've shared.

We use the Device Information to screen for potential risk and fraud (particularly, your IP address) and generally improve and optimize our Site (generating analytics about customer browsing and interaction with the Site, and evaluating the success of our marketing and advertising campaigns).

INFORMATION SHARING
We share your Personal Information with third parties to assist in its use, as detailed above. For example, we use Shopify to power our online store, read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. Google Analytics helps us understand how our customers use the Site, read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. Opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

We may also share your Personal Information to comply with laws and regulations, respond to legal requests for information, or to protect our rights.

TARGETED ADVERTISING
We use your Personal Information to provide targeted advertisements or marketing communications we believe may interest you. Learn more about targeted advertising at the Network Advertising Initiative’s (“NAI”) educational page: http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

Opt out of targeted advertising using these links:

Also, opt out of some services by visiting the Digital Advertising Alliance’s opt-out portal: http://optout.aboutads.info/.

DO NOT TRACK
Please note that we do not alter our Site’s data collection and use practices when we receive a Do Not Track signal from your browser.

YOUR RIGHTS
If you are a European resident, you may access, correct, update, or delete personal information we hold about you. To exercise this right, contact us via the information below.

As a European resident, we process your information to fulfill contracts we might have with you (for example if you make an order through the Site), or to pursue our legitimate business interests listed above. Note that your information will be transferred outside of Europe, including to Canada and the United States.

DATA RETENTION
We will maintain your Order Information for our records unless and until you ask us to delete this information.

UPDATES
We may periodically update this privacy policy to reflect changes to our practices or for operational, legal, or regulatory reasons.

CONTACT US
For more about our privacy practices, for queries, or to make a complaint, please contact us by e‑mail at info@themaddoxbrand.com or by mail:

Maddox & Company [Re: Privacy Compliance Officer] Maddox & Co., 151 Ted Turner Dr. NW Atlanta, GA 30033, United States